FORGING SUSTAINABLE STARTUPS
MAISON LAFARGUE
At Maison Lafargue, we believe that startups can accelerate learning and grow faster by integrating marketing early, in the fabric of their company.
This is why we have packaged under one roof powerful learnings and proven strategies, based on our founder’s experience in both large tech companies and startups -Google, Box, Strivr, Breathe Battery Technologies, iMicrobes, MarineVerse...
What we value the most are long-term partnerships, so whether you are looking for a marketing bootcamp, an advisor or a fractional CMO, we’re here for you.
Wanna see how we can help? Let’s chat!
Marketing Playbook for Climate Tech Founders - Next class starts May 14, sign up: https://maven.com/maison-lafargue/climate-marketing
Marketing Playbook for Climate Tech Founders - Next class starts May 14, sign up: https://maven.com/maison-lafargue/climate-marketing
SERVICES
01
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Establish marketing North Star and OKRs in alignment with business objectives.
Design holistic strategy across brand, growth and product marketing.
Org design and coaching.
02
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Establish and optimize growth loop via testing and optimization.
Define channel mix.
Support campaign creation and performance analysis.
03
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Define product positioning and messaging.
Create powerful narratives, build thought leadership playbook and content strategy.
04
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Establish or refresh brand identity to align with company’s positioning.
Ensure brand consistency across key assets (website, collaterals, social…).
Define executives’ personal branding strategy.
05
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Half or full day workshop to go deep on one of your marketing challenges.
Cohort-based course hosted by Maven.
06
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Executive support on part-time basis.
Business consulting services.
Strategy across channels, reporting and team management.
CASE STUDIES
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MESSAGING
Turn science breakthroughs into value
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GO-TO-MARKET
Build the right channels
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POSITIONNING
One solution, multiple stakeholders
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BRANDING
Creating a brand that bucks norms and builds a movement
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DEMAND GEN
Set the framework for growth
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CATEGORY CREATION
Cross the chasm, go beyond early adopters
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LIVE CLASSES
Cohort-based training on Maven
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CUSTOMER PROGRAMS
Activate champions for trust and credibility
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MARKET EXPANSION
Expand to new segments with the right insights
VERONIQUE LAFARGUE
BEHIND MAISON LAFARGUE
I am a global executive, with 20+ years of experience in getting tech innovation to transform the way we communicate, learn and care for our planet. I created Maison Lafargue to help startups scale and build sustainable growth.
SaaS pioneer, I've built the first marketing organization for Google Cloud in Southern Europe, led global enterprise growth of Google Maps and content marketing and thought leadership at Box. I went on to build and lead the marketing team at Strivr, building the Immersive Learning category. I am an advisor to several companies in B2B and B2C, an Operating Partner at Xoogler Ventures, an instructor on Maven and TEDx organizer.
In my spare time, I enjoy hiking, sailing, mid-century architecture and baking with my family.
E-BOOK
Explore key tips to craft your narrative, practice with worksheets and examples.
BLOGPOSTS
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