In this Xooglers in Climate Founder Series, Peter Light, CEO of Lumen Energy, shares how his company is transforming commercial real estate by simplifying clean energy deployment. Discover insights on navigating the complexities of decarbonization, product-market fit, and scaling a climate tech startup.

Most teams are built for execution – yet, carving out time for strategic thinking can take them to the next level. In this article we explore practical tools and models that help leaders foster a culture of strategic insight, empowering teams to analyze scenarios, navigate change, and align their actions with big-picture goals.

Data visualization is a powerful tool for communicating complex ideas in a clear, impactful way. Whether we're tracking progress on key initiatives, demonstrating ROI, or clarifying product positioning, the right visuals can make our message more engaging and easier to understand.

Key Takeaways from SF Climate Week: Insights from leading VC firms including Lowercarbon Capital, Congruent Ventures, and Third Sphere.

Did you ever wonder why hard facts alone don't sway opinions? Discover the power of worldview, social bonds, and the art of persuasion beyond the numbers.

If you are refreshing your website right now, consider your messaging, especially above the fold. Are you focusing on features, benefits or jobs-to-be-done?

Not many B2B marketers realized what they are up against during a sales cycle. Can they build better sales pitches?

In 2024, brand equity is the new currency for B2B.

What creates brand longevity? Keeping with the zeitgeist.

Establishing clear OKRs for a company -whatever its stage- is the key to clarity and alignment.

Whether you are looking for a new role, a connection with investors, or future clients, LinkedIn has become THE place to build brand reputation and create connections.

A frequent trait of entrepreneurs is their desire to change the status quo and solve a problem that deeply frustrates them. And yet when you look at corporate websites the problem often gets muted. Here we look at companies using the “virus of doubt” to help shape the vision of a different - and better - future.

Most companies struggle with communicating their value proposition. Here are 4 great examples of startups who do it well.

Building a brand is a journey. Discover how Maison Lafargue brand identity came about.

You may have a few pieces from The North Face or Arc'teryx, but do you know what differentiate them at their core? Let’s talk origin stories.

Productivity experiment: Making timeboxing work.

Three experts share their tips for growth when capital gets tight.