ACCELERATING STARTUP GROWTH

MAISON LAFARGUE

At Maison Lafargue, we accelerate growth by embedding strategic marketing into the DNA of market disruptors from day one. Too many promising startups hit growth walls because they treat marketing as an afterthought rather than a growth engine, or use generic playbooks.

We combine the best of AI with hard-won expertise from the battlefield, from building Google Cloud's first Southern European marketing org to leading thought leadership at Box and category creation at Strivr and Pinnacle. Our proven frameworks are helping AI, biotech, energy, and SaaS startups navigate complex technical buyer journeys.

We coach CEOs and their teams to craft compelling market narratives, develop authentic brand stories that resonate across technical and business audiences, and establish scalable, AI-powered processes.

We believe in long-term partnerships that evolve with your needs, whether you're seeking strategic coaching, advisory support, or fractional CMO leadership to bridge the gap to your next funding milestone.

Get on the waitlist for our next Maven Class: Elevate your startup narrative for growth maven.com/maison-lafargue/build-startup-narrative.

Get on the waitlist for our next Maven Class: Elevate your startup narrative for growth maven.com/maison-lafargue/build-startup-narrative.

  • "Veronique provides an amazing and practical training for startups to up their game on their message, website, thought leadership, and customer interactions."

    Derek Greenfield, Founder and CEO, Industrial Microbes

  • "Veronique has been instrumental in transforming our vision into a compelling narrative that resonates with all our stakeholders. Her expertise in tailoring our message for each audience segment has enhanced our brand relevance and significantly helped with communicating our larger purpose.”

    Lauren C. Roth Venu, CEO, 3Rwater

  • "Veronique not only helped us develop our marketing strategy, but also put it into practice. She offered actionable ideas that our small team could use straight away, while still thinking about the big picture."

    Greg Dziemidowicz, Founder and CEO, MarineVerse

  • "Veronique has the amazing ability and wisdom to connect dots that others don't see."

    Nick N. Oza, Co-Founder at Myrrym

  • “Veronique brought a strategic approach along with hands on support to help us grow awareness of our ocean intelligence platform. It was great partnering with her!”

    David Benudis, Head of Special Operations, Sofar Ocean

  • "Veronique offers a holistic view of marketing, encompassing branding, messaging and growth. By sharing her experience and playbook, she helped us fast-track our marketing roadmap and create immediate impact."

    Ian Campbell, Founder and CEO, Breathe Battery Technologies

  • “Veronique’s strategic approach paired with hands-on execution was a game-changer for us. She made it effortless for a busy founder like me by delivering a messaging framework that I could immediately test with prospects. Her ability to distill complex ideas into compelling narratives has been pivotal in redefining how we position Pascal and establish our authority in the busy AI landscape."

    Alexei Dunaway, Founder & CEO of Pinnacle

  • "Veronique has been a great thought partner to us over the last few months, with a clear bias to action! With Veronique, you get decades of experience across the marketing stack + enthusiasm to roll up her sleeves and go to war with you. It has been amazing to have her on our side where we can go to her for all things brand and content while also getting tactical business advice!"

    Raj Tilwa, Co-Founder & Co-CEO, Focal

  • "Veronique's strategic marketing thinking paired with practical insights delivered exactly what we needed as an early-stage startup: easy-to-understand frameworks that we could implement immediately. Her expertise in providing clear priorities to focus on proved very valuable in how we communicate our value, particularly in the context of a positioning change."

    Pierre Poirmeur, Co-Founder & CEO, Ditto

SERVICES

01

  • Establish marketing North Star and OKRs in alignment with business objectives.

    Design holistic strategy across brand, growth and product marketing.

    Org design and coaching.

02

  • Establish and optimize growth loop via testing and optimization.

    Define channel mix.

    Support campaign creation and performance analysis.

03

  • Define product positioning and messaging.

    Create powerful narratives, build thought leadership playbook and content strategy.

04

  • Establish or refresh brand identity to align with company’s positioning.

    Ensure brand consistency across key assets (website, collaterals, social…).

    Define executives’ personal branding strategy.

05

  • Half or full day workshop to go deep on one of your marketing challenges.

    Cohort-based course hosted by Maven.

06

  • Executive support on part-time basis.

    Business consulting services.

    Strategy across channels, reporting and team management.

CASE STUDIES

  • Messaging Biotech

    MESSAGING

    Turn science breakthroughs into value

    Click Here
  • The Brass - Ageism blows, wisdom rules

    BRANDING

    Creating a brand that bucks norms

    Click Here
  • Water projects

    POSITIONNING

    One solution, multiple stakeholders

    Click Here

  • STORYTELLING

    Defining the value and impact of AI coaching.

    Click Here

  • MARKETING CLASSES

    Cohort-based training on Maven

    Click Here

  • CATEGORY CREATION

    Cross the chasm, go beyond early adopters

    CLICK HERE
  • GO-TO-MARKET Google Maps

    GO-TO-MARKET

    Build the right channels

    CLICK HERE
  • Demand Generation

    DEMAND GEN

    Set the framework for growth

    Click Here
  • Customer

    CUSTOMER PROGRAMS

    Activate champions for trust and credibility

    Click Here

  • MARKET EXPANSION

    Expand to new segments with the right insights

    Click Here

VERONIQUE LAFARGUE

BEHIND MAISON LAFARGUE

I am a global executive, with 20+ years of experience in getting tech innovation to transform how we communicate, learn and build. I created Maison Lafargue to help startups scale and build sustainable growth and support early-stage founders.

SaaS pioneer, I've built the first marketing organization for Google Cloud in Southern Europe, led the global enterprise growth of Google Maps, and content marketing and thought leadership at Box. I went on to build and lead the marketing team at Strivr, building the Immersive Learning category. 

Today I am a fractional CMO and advisor, the podcast host of the XiC Founder Series, an instructor on Maven and TEDx organizer.

In my spare time, I enjoy hiking, sailing, mid-century architecture and baking with my family.

Pact Studio

OUR PARTNERS

BRANDING & DESIGN

Upperquad agency

BRANDING

BRANDING & DESIGN

Gravitate PR

PR

TRAINING

E-BOOK

Do you want to get better at telling your origin story? Dive into our latest ebook for expert tips and inspiration!

BLOGPOSTS

READ THE CONVERSATIONS WE’RE HAVING

Blog
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In this episode, we explore Rafael’s journey from burnout to entrepreneurship, how he uses AI to scale solo, and why abundance, not competition, drives the future of circular fashion.

Hosted by Veronique Lafargue, Marketing Advisor and Founder of Maison Lafargue.

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