ACCELERATING STARTUP GROWTH

MAISON LAFARGUE

At Maison Lafargue, we turn technical innovation into market traction for mission-driven founders. We work with portfolio companies from impact-focused funds like Third Sphere, Lowercarbon Capital, and Stanford StartX, helping AI, biotech, energy, workforce transformation and SaaS startups build the marketing infrastructure that accelerates funding milestones.

Our approach is founder-to-founder. We've led category creation at Google Cloud, driven thought leadership at Box, and scaled go-to-market as CMO for multiple startups, from seed stage to C. This is operator expertise from building marketing orgs in the arena, not consultant theory.

We serve as fractional CMO partners who shape your entire growth engine: crafting market narratives that resonate with technical buyers and business decision-makers, establishing scalable processes, and building the category positioning that de-risks your next raise.

Our edge is holistic and technical. We navigate complex buyer journeys that generic agencies can't touch, combining AI-powered execution with 20+ years of strategic expertise to compress sales cycles and accelerate pipeline velocity. We partner with world-class design agencies to ensure your brand commands attention in crowded markets.

Whether you need strategic coaching, advisory support, or embedded CMO leadership, we partner long-term to deliver what investors track: capital-efficient growth, repeatable traction, and category ownership.

GET IN TOUCH

Get on the waitlist for our next Maven Class: Elevate your startup narrative for growth maven.com/maison-lafargue/build-startup-narrative.

Get on the waitlist for our next Maven Class: Elevate your startup narrative for growth maven.com/maison-lafargue/build-startup-narrative.

  • "Veronique offers a holistic view of marketing, encompassing branding, messaging and growth. By sharing her experience and playbook, she helped us fast-track our marketing roadmap and create immediate impact."

    Ian Campbell, Founder and CEO, Breathe Battery Technologies

  • “I've been super impressed with Veronique’s ability to gather up our complicated technology and translate it into useful assets for the company. Veronique works at a creative strategic level, she managed the entire process for us, rolled up her sleeves, and got real work product done in a very short time”

    Noah Helman, Ph.D., Co-founder and CEO, Industrial Microbes

  • "Veronique not only helped us develop our marketing strategy, but also put it into practice. She offered actionable ideas that our small team could use straight away, while still thinking about the big picture."

    Greg Dziemidowicz, Founder and CEO, MarineVerse

  • "Veronique has the amazing ability and wisdom to connect dots that others don't see."

    Nick N. Oza, Co-Founder at Myrrym

  • “Veronique brought a strategic approach along with hands on support to help us grow awareness of our ocean intelligence platform. It was great partnering with her!”

    David Benudis, Head of Special Operations, Sofar Ocean

  • “Veronique’s strategic approach paired with hands-on execution was a game-changer for us. She made it effortless for a busy founder like me by delivering a messaging framework that I could immediately test with prospects. Her ability to distill complex ideas into compelling narratives has been pivotal in redefining how we position Pascal and establish our authority in the busy AI landscape."

    Alexei Dunaway, Founder & CEO of Pinnacle

  • "Veronique has been a great thought partner to us over the last few months, with a clear bias to action! With Veronique, you get decades of experience across the marketing stack + enthusiasm to roll up her sleeves and go to war with you. It has been amazing to have her on our side where we can go to her for all things brand and content while also getting tactical business advice!"

    Raj Tilwa, Co-Founder & Co-CEO, Focal

  • "Veronique's strategic marketing thinking paired with practical insights delivered exactly what we needed as an early-stage startup: easy-to-understand frameworks that we could implement immediately. Her expertise in providing clear priorities to focus on proved very valuable in how we communicate our value, particularly in the context of a positioning change."

    Pierre Poirmeur, Co-Founder & CEO, Ditto

  • “Veronique has been a great thought partner to us over the last few months, with a clear bias to action! With Veronique, you get decades of experience across the marketing stack + enthusiasm to roll up her sleeves and go to war with you. No task is too small for her, and it has been amazing to have her on our side where we can go to her for all things brand and content while also getting tactical business advice”

    Raj Tilwa, Co-founder and Co-CEO, Focal

  • "Veronique has been instrumental in transforming our vision into a compelling narrative that resonates with all our stakeholders. Her expertise in tailoring our message for each audience segment has enhanced our brand relevance and significantly helped with communicating our larger purpose.”

    Lauren C. Roth Venu, CEO, 3Rwater

SERVICES

01

  • Establish marketing North Star and OKRs in alignment with business objectives.

    Design holistic strategy across brand, growth and product marketing.

    Org design and coaching.

02

  • Establish and optimize growth loop via testing and optimization.

    Define channel mix.

    Support campaign creation and performance analysis.

03

  • Define product positioning and messaging.

    Create powerful narratives, build thought leadership playbook and content strategy.

04

  • Establish or refresh brand identity to align with company’s positioning.

    Ensure brand consistency across key assets (website, collaterals, social…).

    Define executives’ personal branding strategy.

05

  • Half or full day workshop to go deep on one of your marketing challenges.

    Cohort-based course hosted by Maven.

06

  • Part-time executive leadership.

    AI-powered processes and team design.

    Strategic go-to-market that scales with growth.

CASE STUDIES

  • Messaging Biotech

    MESSAGING

    Turn science breakthroughs into value

    Click Here
  • The Brass - Ageism blows, wisdom rules

    BRANDING

    Creating a brand that bucks norms

    Click Here
  • Water projects

    POSITIONNING

    One solution, multiple stakeholders

    Click Here

  • STORYTELLING

    Defining the value and impact of AI coaching.

    Click Here

  • MARKETING CLASSES

    Cohort-based training on Maven

    Click Here

  • CATEGORY CREATION

    Cross the chasm, go beyond early adopters

    CLICK HERE
  • GO-TO-MARKET Google Maps

    GO-TO-MARKET

    Build the right channels

    CLICK HERE
  • Demand Generation

    DEMAND GEN

    Set the framework for growth

    Click Here
  • Customer

    CUSTOMER PROGRAMS

    Activate champions for trust and credibility

    Click Here

  • MARKET EXPANSION

    Expand to new segments with the right insights

    Click Here

VERONIQUE LAFARGUE

BEHIND MAISON LAFARGUE

I am a global executive, with 20+ years of experience in getting tech innovation to transform how we communicate, learn and build. I created Maison Lafargue to help startups scale and build sustainable growth and support early-stage founders.

SaaS pioneer, I've built the first marketing organization for Google Cloud in Southern Europe, led the global enterprise growth of Google Maps, and content marketing and thought leadership at Box. I went on to build and lead the marketing team at Strivr, building the Immersive Learning category. 

Today I am a fractional CMO and advisor, the podcast host of the XiC Founder Series, an instructor on Maven and TEDx organizer.

In my spare time, I enjoy hiking, sailing, mid-century architecture and baking with my family.

OUR PARTNERS

BRANDING & DESIGN

BRANDING

BRANDING & DESIGN

PR

TRAINING

BLOGPOSTS

READ THE CONVERSATIONS WE’RE HAVING

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